Recognizing unmet conservation audiences – April 20

As part of its “Be the Change” webinar series the Texas Master Naturalist program hosts David Buggs, the Chief Diversity and Inclusion Officer with Texas Parks & Wildlife Department. The presentation begins at 12 noon and will be presented over Webex.

The conservation community has come to realize that broadening the audience of people who care about our Natural Resources is important to the relevance, support for,  and sustainability of, our ecosystems.  Yet, outreach programs have long been a staple of conservation organizations for recruiting new users and creating interest in the outdoors. In recent years, the landscape of our population has become more diverse and more urban.  And while the broad support for conservation has increased, active conservation supporters have decreased and remained dominated by a mostly white and predominately male constituency. How do we create a paradigm shift to increase the support for conservation without forcing assimilation and without losing current supporters at the same time?

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