TMN Tuesday: Generations in the Wild

Amy Hays, For Science Sake Founder and Principal Consultant
Generations in the Wild: Understanding What Drives Environmental Values Across Age Groups.

Not all generations see the environment—or their role in it—the same way. This session explores how generational intelligence can help Master Naturalists better understand the diverse values, motivations, and communication styles of those they engage. We’ll look at how different age groups—from Boomers to Gen Z—perceive environmental issues, what compels them to act, and how life experiences shape their connection to nature. Whether you’re leading volunteers, giving a public talk, or working across age groups, this session offers insights to help you build trust, tailor your message, and foster deeper conversations. Understanding generational differences isn’t about stereotypes—it’s about empathy and strategy. Come explore how we can better connect through the lens of time and experience. 

Amy Hays has spent her career honing science communication skills to help professionals and organizations share complex environmental topics clearly, credibly, and confidently. With over 25 years of experience in agriculture and natural resource management, Amy specializes in practical, hands-on approaches to ecological literacy that support conservation outcomes on working lands. Amy’s coaching and teaching emphasize real-world learning, science-informed decision-making, and bridging the gap between research and practice in conservation.

Please use the following AT Code: TMN Tuesday: TMN AT Report hours